Yamaha Music London has announced the return of its Ambassador competition, offering unsigned solo artists and duos a platform to accelerate their careers.
Open to UK-based artists within easy reach of London, the programme will select three Yamaha Music London Ambassadors for 2026. Winners will receive one-to-one industry mentorship, professional recording opportunities, marketing and PR support, and inclusion in Yamaha Music London’s 2026 digital marketing campaigns as part of the 12-month ambassadorship.
Shortlisted artists will compete in live showcases in London, with semi-finals taking place between 18-20 March 2026, and the grand final held on the 26th March 2026 at Yamaha Music London.
Previous ambassadors, including Cian Downing, Codyy, Kevin Daby White, Matt Kent and Liv Lester, have gone on to perform at major venues across London and Europe, release critically acclaimed music, and collaborate with Yamaha Music London on professional video content.
“Winning the Yamaha Music London Ambassadorship has been a huge step forward for my career,” said Cian Downing, a Yamaha Music London ambassador.
To enter, artists must submit a 1-3 minute video showcasing their musical ability while performing original music. Applications close at 23:58 on Sunday, 1st March.
Read Headliner's interview with previous competition winners Stone Jets here.