Warner Music to “put more firepower” behind British artists with Atlantic and Warner Records partnership

Warner Music Group has announced that its flagship Atlantic Records and Warner Records labels in the UK and US will collaborate more closely across A&R and marketing to give artists from both countries greater global impact.

In this new framework, Ed Howard and Briony Turner, the co-presidents of Atlantic UK, will join the global leadership team of Atlantic Music Group (AMG) and report to AMG CEO Elliot Grainge.

Joe Kentish, president of Warner Records and Parlophone Label Group in the UK, will join Warner Records’ global leadership team and report to Warner Records group chairman & CEO Aaron Bay-Schuck and chairman & COO Tom Corson.

Warner Music UK’s other teams, including the shared services that support both labels, will be overseen by Simon Robson, president, EMEA, Recorded Music, WMG, in partnership with Isabel Garvey, COO of Warner Music UK.

The announcement follows the decision of Tony Harlow, CEO of Warner Music UK, to step down from the role in October after almost six years.

This move builds on a long track record of partnership between the US and UK labels, which has seen British artists become some of WMG’s biggest global acts, while their American counterparts crack the UK as they build international careers. It amplifies the organic connection and speeds the process of breaking acts across both markets.

Robert Kyncl, CEO of WMG, said: “The UK is home to some of our biggest artists and most exciting emerging talents, who are helping shape culture around the world. It’s also a hugely influential ignition point for global stars who are growing their fanbases. This strategic move will put more firepower behind British artists, while strengthening the UK’s place in our ecosystem, as one of our highest priority markets. Above all, both our UK and US teams will be able to better mirror the way music moves in the world, further strengthening WMG’s collective impact and competitive edge.”

Kentish commented: "At Warner Records UK we are completely focused on taking British artists to the world. The UK market is more competitive than ever, and success requires the strongest possible connection with our US partners. By aligning Warner Records UK and US into one global force, we’re combining British creativity with American firepower, building on the incredible partnership we have with Tom and Aaron, and setting our artists up for worldwide success."

Howard and Turner added: “Atlantic Records was named after the ocean which lies between the UK and the US to symbolise the cultural links between these two countries. For the last two decades, Atlantic UK and US have together developed many of the most popular stars in the world, so this move is a very natural next step. We see eye-to-eye with Elliot and the Atlantic US team on the importance of building inventive campaigns that match the vision and ambition of our extraordinary artists, so we’re looking forward to embarking on this adventure together.”

Robson concluded: “Today, artists have global aspirations for their careers from day one. In a streaming environment, where weight of population is an influential factor, this is an incredible opportunity for British artists to more directly access greater resources and reach. I’m looking forward to working more closely with our UK artists and leaders, as we continue to introduce the most distinctive British voices to the world stage.”