Warner Music Mexico has announced the launch of Gorgona, a brand new label that will be completely run and managed by women, and will be focused on promoting female talent.
Gorgona’s first release is the single Cypher 1: Ella, a collaboration between four artists – Mabiland, Emjay, Mare Advertencia, and Delfina Dib. The song was released on digital music services on March 16, followed by the video’s release on March 22 (see below).
Despite Mexico being the home of many successful female artists, the presence of women in other key senior industry roles has historically been low. This, said Warner Music Mexico, has been ‘exacerbated by the social context of a country with very serious labour inequality issues’.
This led to the formation of Warner Music Mexico’s Gender Equality Committee, which is composed exclusively of women from across the company and is designed to create a space that would bring more visibility to female executives and help their career development.
Then came the idea of creating a label in which all roles in the supply chain—from songwriting to pitching to digital music services—would be carried out by women.
The label - led by Andrea Fernandez, A&R manager at Warner Music Mexico – was named Gorgona after a female Greek mythological creature who is a protective deity of women.
“The atmosphere in our first [songwriting] camp was very friendly because everyone felt that their opinions and voices were validated in the studio,” said Fernandez. “They had practically never attended a camp where the participation of women was greater than that of men. We came out with a network of creative women who were able to get to know themselves and their work and produced spectacular songs.”
The attendees of the first camp included Ali Stone, Amanda Coronel, EMJAY, Erika Vidrio, Escarlata, Ingratax, Mare Advertencia, Maria Vertiz, Marian Ruzzi, Nicole Horts, Salma, Shanty and many more artists, producers and songwriters.