Ticketmaster joins forces with CashorTrade ‘face value or below’ ticket platform

Ticketmaster is integrating with CashorTrade to allow verified Ticketmaster concert tickets to be resold on CashorTrade’s fan-to-fan marketplace, at face value or below.

This gives fans the option to buy and sell tickets at the original price, while ensuring ticket authenticity through Ticketmaster technology. Once tickets are listed on Cashortrade, the price is capped at or below true face value, reducing the risk of price inflation in ticket reselling.

This partnership builds on Ticketmaster’s Face Value Exchange, which launched in 2019 to give artists the option to cap resale prices.

“Fans deserve more ways to buy and sell tickets at the original price, with confidence that what they’re getting is legitimate,” said David Marcus, EVP of music at Ticketmaster. “By working with CashorTrade, we’re expanding face value resale in a way that gives fans more choice, and we’ll continue to support partnerships with resale platforms that operate with integrity and respect artists' terms.”

Cashortrade, founded in 2009, has built a community-driven marketplace rooted in transparent fan-to-fan resale. The platform is trusted by artists including Phish, Stick Figure, Waxahatchee and Umphrey’s McGee.

“What started in the parking lots as a fight for fairness has grown into something much bigger,” said Brando Rich, CEO and co-founder of CashorTrade. “This integration gives fans more freedom to buy and sell authenticated tickets at the artists’ original prices.”