ROE Visual Takes Over Colombia’s Biggest Concerts with Línea Estratégica

From Medellín to Bogotá to Cali, ROE Visual and Línea Estratégica have raised the bar for live event visuals in Colombia, powering some of the country’s most anticipated concerts. With a combined setup, totaling over 1,200m² of Vanish 8 Touring displays utilised across these productions, the partnership illuminated stadium-scale performances for three of Latin America’s biggest artists: Feid, Andrés Cepeda, and Aventura.

Colombia’s music scene is diverse, influential and deeply rooted in Latin American culture, and the three artists featured in these major productions represent distinct genres that span generations and global audiences.

Feid’s concert at Estadio Atanasio Girardot was reportedly a milestone event, marking one of the most significant performances of his career. The high-capacity stadium, one of Colombia’s most iconic venues, was packed with over 70,000 fans, eager to witness his homecoming show. More than just a concert, it was a cultural moment, symbolising Feid’s evolution from an emerging artist to a stadium-level performer.

The production featured a centrally positioned, multi-level stage, maximising visibility and engagement for fans throughout the venue. Extensive LED visuals, lighting and pyrotechnics are said to have transformed the stadium into an immersive, high-energy spectacle. To enhance the experience, Línea Estratégica and ROE Visual delivered an impressive setup with 380m² of LED displays, ensuring every attendee, regardless of their seat, stayed fully connected to the show.

A key challenge of the design was ensuring that the LED screens amplified the experience without obstructing sightlines. The production relied on ROE Visual’s Vanish 8 Touring (V8T) panels, a high-transparency solution ideal for large-scale touring events. With 50% transparency, these high-brightness, lightweight panels reportedly allowed for stunning visuals while maintaining a clear view of the stage, a crucial factor for a stadium of this scale. The modular and efficient setup of the V8T panels also made them an optimal choice for seamless integration into Feid’s ambitious stage production.

While Estadio Atanasio Girardot marked one of Feid’s biggest career performances, Línea Estratégica and ROE Visual also supported his shows at Coliseo Med Plus in Bogotá, ensuring consistent high-quality visuals throughout his Colombian tour stops.

Following Feid’s high-energy spectacle, ROE Visual and Línea Estratégica continued their presence in Colombia by supporting Andrés Cepeda’s breathtaking performance at Estadio El Campín in Bogotá. While vastly different in style, Cepeda’s concert was no less captivating, offering a deeply emotional and visually stunning experience that showcased the versatility of ROE Visual’s LED technology across different genres and production styles.

Cepeda, one of Colombia’s most beloved artists, delivered a memorable performance as part of his Nuestra Vida en Canciones tour. The event celebrated his illustrious career, bringing together fans of all generations to experience his signature blend of romantic ballads and Latin pop in a grand yet intimate setting.

While the stage design followed a more conventional layout, it was reportedly no less impressive. The structured, frontal stage setup placed the focus on Cepeda and his orchestra, allowing his soulful voice and heartfelt lyrics to take centre stage. Complementing this classic concert setup, the production featured a multi-panel display, incorporating 21 strategically placed LED screens (3m x 7m each), totaling 441m² of stunning visuals.

Beyond the technical execution, the tour itself was a monumental success, uniting over 125,000 fans across multiple shows. The energy at El Campín Stadium was electric, with fans singing along to every lyric, creating an atmosphere of pure nostalgia and celebration. The dynamic LED visuals played a key role in amplifying the emotion of Cepeda’s performance, reinforcing the deep connection between the artist and his audience.

Just days after Andrés Cepeda’s emotional performance at Estadio El Campín, the same venue played host to another monumental event - the highly anticipated return of Aventura, the iconic Dominican-American group that helped globalise bachata. Their reunion tour not only captivated audiences in Bogotá but also travelled to Estadio Pascual Guerrero in Cali, drawing fans from across Colombia for a nostalgic and electrifying experience.

To bring Aventura’s romantic yet high-energy performances to life, the production featured an expansive LED display setup spanning 468m². ROE Visual and Línea Estratégica reportedly delivered a seamless visual experience, ensuring that every moment of the show was elevated by quality LED backdrops. The stage design was grand yet traditional, keeping the performers as the focal point, while the massive LED screens framed the performance with dynamic visuals, atmospheric lighting, and storytelling elements that complemented Aventura’s signature style.

The passionate energy from thousands of fans in Bogotá and Cali made these concerts both intimate and monumental, proving that Aventura’s influence remains as strong as ever. With ROE Visual’s high-performance LED technology, every romantic ballad and electrifying dance number was visually amplified, creating an unforgettable atmosphere that celebrated both music and visual artistry.

"Vanish V8T gives us exactly what we need: incredible visuals, reliability and flexibility. ROE Visual has been a valuable partner, providing the best support whenever we need it. It has been a game-changer for our productions.” said Conrado Santamaría, owner of Línea Estratégica.

Frank Montero, managing director of ROE Visual US, shared, “Early last year, Conrado came to us with a desire to take his production capabilities to the next level. And let me tell you, seeing what Línea Estratégica has accomplished in just the short time we’ve been working together has been nothing short of impressive. These three concerts are just a glimpse of what they’re capable of. Their work speaks for itself, and we at ROE Visual are grateful to support our Latin American friends as they continue to push boundaries in live event production.”