Pacific Music Group becomes record label for Timbaland’s AI ‘hybrid’ artist, TaTa Taktumi

Pacific Music Group (PMG) has announced its partnership with Stage Zero - Timbaland’s AI music company - to serve as the global record label and exclusive manager in Asia for AI artist TaTa Taktumi.

Under this agreement, PMG will oversee market positioning, campaigns, partnerships, media and long-term brand development across key Asian territories.

Developed under the creative direction of multi-GRAMMY-winning producer Timbaland, Taktumi has been described as a ‘hybrid’ of human creativity and AI technology. Takumi’s music is an extension of Timbaland’s experiments with Sumo — an AI technology that generates vocals and instrumentation from text prompts.

Takumi released her first single, Glitch x Pulse, in October 2025.

“Artist development has always been about connecting the imagination of the artist to real people,” said Timbaland. “At Stage Zero, we are expanding that process, allowing ideas to take shape across music, visuals, and identity in real time, sometimes even in reverse order. Tata represents a shift towards hyper creativity. It opens the door for a new generation of artists and a new era of entertainment to emerge.”

“TaTa’s story is about convergence, culture, technology, and identity coming together,” shared Jonathan Serbin, CEO at Pacific Music Group. “Revealing her human identity at this moment creates the perfect bridge into Asia. This isn’t just a signing, it’s a homecoming. We are proud to support her as she reconnects with her heritage and builds a new cultural movement from it.”

Pacific Music Group will begin rolling out Taktumi’s upcoming releases, promotional initiatives, and strategic collaborations across Asia in the coming months.