Marshall has announced the launch of Amplify, a new membership programme that embeds long-term support for grassroots music.
Through Amplify, every time a member of the programme makes a purchase on Marshall’s website, Marshall commits an amount equal to 1% of their purchase to support local music communities - starting with independent venues.
The initiative will initially focus on independent venues globally, selected for their role in supporting emerging artists and local music communities. Support may include backline equipment, funded live events and longer-term partnerships.
This initiative is Marshall’s response to the increasing pressure faced by independent venues, where many artists play their first shows and where grassroots scenes take shape.
“Small venues are where the next generation of musicians turn first-time listeners into lifelong fans,” said Jeremy de Maillard, CEO of Marshall. “Through Amplify, Marshall is building a long-term model to support the future of live music.”
“It is a real pleasure to work with a brand that truly respects our DNA and places full trust in us when it comes to both the actions we lead and the programming we curate,” said Celia Sparano, communications director at Supersonic, a rock venue in Paris. “This partnership represents genuine support for the fragile economy of small concert venues, and it plays a key role in allowing festivals such as Supersonic’s Block Party and They’re Gonna Be Big to continue to exist.”