Genelec opens Stockholm and Helsinki Experience Centres

Genelec has opened experience centres in Stockholm and Helsinki where visitors can receive expert personal advice on the manufacturer’s loudspeaker solutions and enjoy stereo and immersive critical listening environments. The new Nordic locations join existing Genelec experience centres in Europe, America and Asia.

Genelec has long and close connections with both Stockholm and Helsinki, and the company has developed its own teams in both cities over many years.

Hosted by Erik Skanderbeck and Patrick Lundin from Genelec’s Swedish team, the Stockholm experience centre is based near the city centre on the former site of the Park Studios complex.

Skanderbeck and Lundin oversaw the upgrading of the infrastructure and the modernisation of the IT/AV technology throughout, plus the installation of energy-saving smart building technology to deliver sustainability and flexibility in planning.

The Stockholm location is divided into five distinct zones, including the flagship 7.1.4 immersive Boman Room, the stereo environments of the Saltgruvan and Berg Rooms, the large Live Room and the Lobby Area for AV system demonstrations.

The rooms are equipped throughout with a wide selection of Genelec smart active loudspeakers and subwoofers, all optimised using GLM calibration software. Additionally, the Lobby Area features a selection of Genelec Smart IP and 4000 series installation loudspeakers.

A variety of sound sources, from DAWs to streaming devices and music servers, allows customers to audition the systems in a way that suits them.

Overseen by Genelec’s Anders Nyman, the Helsinki experience centre is centrally located in a 19th century building that also hosts Genelec’s Helsinki offices and Artist Room.

The Helsinki facility offers two critical listening spaces – one with a 7.1.4 immersive system based around The Ones three-way coaxial studio loudspeakers, and the other featuring a wide selection of stereo solutions, up to and including the 1234A main studio loudspeaker models.

The Helsinki loudspeaker systems are all calibrated with GLM software, and a variety of sound sources allows visitors to audition the loudspeakers with a choice of commercial content or their own individual projects.

“These Nordic Experience Centres offer customers the perfect opportunity to audition our loudspeaker systems in a controlled, high quality listening environment, and get expert personal advice in a relaxed and peaceful atmosphere,” said Genelec’s Nordic sales director Mikko Tuomi.

“We’ve particularly seen a rapid increase in customers wanting to experience immersive audio and learn more about the opportunities it presents, so these facilities complement our dealer’s efforts, bringing us even closer to our local customers through education and the appreciation of fine audio performance.”