Foot Locker launches 10,000 free studio hours for aspiring musicians

Foot Locker has announced a new partnership with Studios For All, an initiative that will provide aspiring musicians facing tough challenges with access to recording and rehearsal spaces across the country.

The collaboration will see Foot Locker and Studios For All unlock 10,000 studio hours, courtesy of Pirate Studios, for up-and-coming singers, musicians and DJs, giving them access to facilities currently out of reach.

Despite being one of the UK’s greatest cultural exports, access to the tools to make music is shrinking. A lack of dedicated infrastructure and arts funding means many of the next generation of talent are being left without the necessary studio environments and creative access to hone their skills and succeed.

Studios For All levels the playing field for talent, and the partnership with Foot Locker will allow access to rehearse and record in London, Birmingham, Manchester and Liverpool. Musicians in these areas can apply to gain access to these hours by submitting an application through the Studios For All website. The studio hours with Studios For All are funded on the back of purchases of plastic bags in Foot Locker stores across the country.

To celebrate the partnership, Foot Locker captured 10 aspiring musicians from Birmingham’s Positive Youth Foundation Artists and London’s Collective Beat Artists. The artists can be seen wearing products from the Foot Locker 2025 Holiday campaign, including Foot Locker exclusive silhouettes of the Nike TN, ASICS Gel NYC, Adidas Handball Spezial and New Balance 1906.

Slavka Jancikova, Foot Locker VP marketing, EMEA said: “We’re incredibly excited about the launch of Studios For All and partnering with them on this journey. Creativity should never be stifled by circumstance, so by removing barriers and expanding access to professional studios, we’re investing in and empowering the next generation of creators and helping make their voices heard.”

Neil Carter, Foot Locker VP GEO: UK & Ireland added: “Championing our amazing community has always been part of the Foot Locker DNA, so it’s incredibly important for us to be supporting grassroots talent in the UK. Hopefully, this can be the first step for allowing a range of new artists across the country to find their voice and share their unique stories with a much broader audience.”

David Borrie, Studios For All Founder said: “Our mission is to level the playing field, one studio session at a time. We believe that potential should not be defined by privilege, yet we know that too many young artists are pushed out of the arts simply because they lack access to resources. We are incredibly excited to partner with Foot Locker to unlock 10,000 hours of free studio time for young people facing challenges, ensuring the next generation has the professional space to create, be heard, and build culture.”

In celebration of the partnership, Foot Locker and Studios For All will transform the flagship Birmingham store into a pop-up DJ studio and workshop space.

For more information about Studios For All and to apply for the 10,000 studio hours, please visit: studiosforallcic.org/footlocker.