Could you provide an example?
One example was a jazz pianist who kept visiting. He told my father, “If you make these microphones into a real product, we can sell them.” He kept badgering him about it, saying these odd-looking, clay-tipped microphones needed to become an actual product. Eventually, my father did just that, and they became the original OM1s.
That was the beginning of Earthworks. It was almost an accidental product that emerged from something else he was working on. And now, as of this year, we’ve been selling microphones for 30 years.
So, when you ask about leading the company into the next generation, that’s the ethos I think we need to hold onto: that at any given moment, if something’s a really good idea, we should just run with it.
If someone’s solving one problem and something unexpected comes out of it, that’s often where true innovation happens. And that’s exactly the kind of spirit I want to keep alive at Earthworks.
You’ve talked about empowering creators, giving them tools that make their art more immediate and more alive. How do you see Earthworks’ role in shaping the next era of creative expression?
So, just as part of our mission statement, you probably know our slogan, “Sounds like life.” We use that tagline as a sort of riff on something from our actual mission statement, which is basically: to create tools so transparent that the artist – not the technology – defines the sound.
That’s at the heart of what we do. We’re trying to create the most transparent sound possible. If you’re sitting at your drums and you love the way you sound, we want to make sure our microphones aren’t getting in the way of that.
Of course, you can talk about pattern control and all those other technical aspects, but for us, it’s about how all those elements – the smooth frequency response, the polar patterns, everything working together – combine to create the most transparent result possible, where the artist themselves is truly the focus of the entire experience.
The ethos works really well, and, yes, I realise we have a product called the ETHOS, but the ethos of the company itself really applies across all fronts. We make podium microphones, measurement microphones, instrument microphones, vocal mics – a whole range of products – and that same guiding principle carries through all of them.
Even in the context of a podium microphone or a measurement microphone, which is obviously a very specialised category, the goal is the same. Take podium mics, for example: the objective is to make it so that the person standing at the podium doesn’t have to think about the microphone.
We often say our microphones don’t require good mic etiquette. If you’re using a 58, you basically have to hold it right up to your mouth and keep it at a very specific distance to be picked up properly. Our podium microphones, on the other hand, are designed to make things easier for the speaker.
So even when it’s not an artist using the mic, that same ethos still applies. It fits across the entire range of products, regardless of their application.