William Hill has reported early support for the United Kingdom’s entry, Look Mum No Computer, to win the 2026 Eurovision Song Contest.
After being announced as the UK's entry in February, the Kent-based artist entered the betting at 25/1, and has already been supported into 20/1.
That still places the entry among the outsiders, however, with other nations heavily backed for victory in the contest, which is set to take place in Vienna in May.
Denmark has undergone the biggest odds shift, cut from 33/1 all the way down to 6/1, while Finland is the new 4/1 favourite, having opened up at 12/1.
“Following the announcement of Look Mum No Computer as the United Kingdom’s 2026 Eurovision act, we have already seen a flurry of support for them to win the competition,” said Lee Phelps, spokesperson for William Hill.
“The UK opened up at 25/1 in our outright betting, but Look Mum No Computer’s participation has seen that price clipped to 20/1. There’s been plenty of interest in other nations too, most notably Finland, who have been backed from 12/1 into 4/1 favouritism. Also subject to significant backing at this early stage are Greece (5/1 from 20/1) and Denmark (6/1 from 33/1).”
Image credit: Melanie King