AXS expands Tickets for Good partnership to the UK

Following a successful US rollout, AXS and Tickets for Good have announced the launch of their collaborative API integration in the UK.

By connecting directly to the Tickets for Good platform and its 620k verified global members, AXS-partnered UK venues, promoters and artist management teams can provide tickets for live events to Tickets for Good members, recipients including NHS workers, teachers, charity workers, volunteers, and people affected by the cost-of-living crisis.

Now available in the UK following a United States rollout, with Germany set to launch later in 2026, the collaboration allows tickets to be offered while promoters retain full control over pricing, volumes and eligibility windows.

“Launching our collaboration with Tickets for Good in the UK allows our partners to turn unused inventory into meaningful experiences, and we’re proud to help create access for those who already give so much back to our communities,” said Peter Quinlan, managing director at AXS, Europe. “It’s a powerful example of how smart technology can drive both social impact and stronger, more inclusive audiences.”

Tickets for Good has distributed over one million tickets across the UK, in partnership with leading ticket retailers and alongside over one thousand event organisers spanning music, theatre and sport. The platform verifies eligible members and provides a trusted, closed-network environment for event partners to fill venues, grow audiences and give back to communities.

“By combining our mission-driven platform with AXS’s reach and flexibility across iconic events, we’re turning great intentions into great experiences,” said Steve Rimmer, founder and CEO of Tickets for Good. “With more of the UK entertainment industry coming on board, we’re building a seamless, tech-enabled pathway that connects thousands of Tickets for Good members with the live events they love.”

Following strong growth in the UK and recent expansion into the United States, Tickets for Good has continued to work with leading industry partners and investors who aim to combine social impact with commercial success. In 2025, new and returning music-related event partners included Robbie Williams, Pixies, Yungblud, Melody Garden, Phoenix Arts Club, Sherelle, The Roundhouse and The Sun Festival.