Immersive audio and AI
Evolving audience expectations, the rise of spatial audio, and creators’ need for faster, more flexible workflows are redefining modern production. At NAMM Show 2026, Avid is addressing these demands with innovations in key areas.
Immersive audio is reshaping the way music, films, and live events are experienced. Avid continues to enhance its toolset in this area, making spatial workflows more widely available.
Pro Tools now offers integrated support for Dolby Atmos, Sony’s 360 Reality Audio, and UWA Audio Vivid, with features to enable seamless mix conversion across formats within a single session.
For live sound, VENUE supports immersive systems such as FLUX SPAT, L-Acoustics L-ISA, and d&b Soundscape. The addition of high-density Dante support for VENUE | S6L adds the network bandwidth and routing flexibility needed to deploy high-channel-count immersive setups.
Meanwhile, AI-powered tools in Pro Tools and Sibelius help automate repetitive tasks and unlock new efficiencies. Pro Tools now features Speech-to-Text analysis, SoundFlow macros, and enhanced ARA plugin support, while Sibelius users benefit from AI-powered chord symbol generation.
An ever-expanding ecosystem of partners brings production tools into the Pro Tools environment. Avid’s Inner Circle program, ARA plugin support, and expanded partner integrations are adding third-party tools directly into creators’ workflows. Whether it’s tapping into Splice’s royalty-free sound library or crafting synth lines with Native Instruments Massive X, Avid is expanding what’s possible inside Pro Tools.
Avid is also spotlighting its commitment to education through the Avid Learning Partner program, which connects certified training providers with Avid’s expert curriculum and industry-recognised certifications.
NAMM attendees can meet Avid’s Learning team at the booth to learn more about the program, which helps students develop the skills necessary for today’s audio workflows.
NAMM Show visitors can find Avid at booth (15102). To schedule a demo or meeting, visit avid.com/namm.